It looks like the photographer and models didn't know much about computers. What is the girl looking at? The TV might be off to make it easier to take the picture. To be fair, the Adam did work like a fancy electric typewriter in its default mode
You can find out more about the Coleco Adam Computer here:
http://en.wikipedia.org/wiki/Coleco_Adam
This is from the last couple of paragraphs one this page:
Memory is measured in terms of kilobytes (K). Every kilobyte is equal to 1,024 characters - a character being a letter, numeral, punctuation mark, or space. If a computer has 32K RAM that means it can temporarily store 32,738 characters or about 22 pages of double-space typewriter type.
Computers come with as little as 1K, as much as 64K, and MORE; additional memory can often be added.
I don't think most kids today know what a Kilobyte is anymore.
Pictured is a Timex Sinclair 1000 and Coleco Adam Computer System.